@book{147556,
	author = {Hatton, Angela. and Worsam, Mike. and Chartered Institute of Marketing.},
	title = {Effective management for marketing 1996-97 :},
	publisher = {Butterworth Heinemann on behalf of the Chartered Institute of Marketing,},
	year = {1996.},
	address = {Oxford :},
	note = {Includes index.}
}