TY  - BOOK
AU  - Wilmshurst,John
TI  - The fundamentals and practice of marketing
SN  - 0750609974 (paperback)
AV  - HF5415 WIL 
PY  - 1978///
CY  - Oxford
PB  - Butterworth-Heinmann for the Institute of Marketing and the CAM Foundation
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -