Wilmshurst, John. <br/><br/>
The fundamentals and practice of marketing / 
John Wilmshurst. 
 - Third edition 
 - Oxford :  Butterworth-Heinmann for the Institute of Marketing and the CAM Foundation,  ©1978. 
 - viii, 324 pages  27 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0750609974 (paperback) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415 WIL