TY  - BOOK
AU  - 
AU  - Kurtz,David L.
TI  - Contemporary marketing
SN  - 0030540186 (hardback)
AV  - HF5415 BOO 
PY  - 1992///
CY  - Fort Worth, TX
PB  - Dryden Press
KW  - Marketing
N1  - Includes bibliographical references
ER  -