TY  - BOOK
AU  - Bateman,Thomas S.
AU  - Zeithaml,Carl P.
TI  - Management: function and strategy 
SN  - 0256100209
PY  - 1993///
CY  - Burr Ridge, IL
PB  - Irwin
KW  - Management
N1  - Includes index; Includes bibliographical references
ER  -