TY  - BOOK
AU  - Hatton,Angela
AU  - Oldroyd,Michael
TI  - Economic theory and marketing practice
SN  - 0750602414 (pbk.)
PY  - 1992///
CY  - Oxford, Boston
PB  - Butterworth-Heinemann
KW  - Marketing
KW  - Economics
N1  - Includes Index; Includes bibliographical references.
ER  -