Hatton, Angela. <br/><br/>
Economic theory and marketing practice / 
Angela Hatton and Michael Oldroyd. 
 - Oxford ;  Boston :  Butterworth-Heinemann,  1992. 
 - xi, 386 p. :  ill. ;  25 cm. 
 - The Marketing series. .
<br/><br/> Includes Index. 
<br/><br/>Includes bibliographical references.  
<br/><br/><label>ISBN: </label>0750602414 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Economics.