TY  - BOOK
AU  - Majaro,Simon
TI  - International marketing: a strategic approach to world markets 
SN  - 0415104424 (pbk.)
PY  - 1993///
CY  - London
PB  - Routledge
KW  - Export marketing
N1  - Includes index; Includes bibliographical references : p. 299-301
ER  -