TY  - BOOK
AU  - Guiltinan,Joseph P.
AU  - Paul,Gordon W.
TI  - Marketing management: strategies and programs 
SN  - 0070489424  (cased)
PY  - 1991///
CY  - New York
PB  - McGraw-Hill
KW  - Marketing
KW  - Management
N1  - Includes index; Includes bibliographical references
ER  -