Guiltinan, Joseph P. <br/><br/>
Marketing management :  strategies and programs / 
Joseph P. Guiltinan, Gordon W. Paul. 
 - 4th ed. 
 - New York :  McGraw-Hill,  c1991. 
 - xvii, 449 p. ;  24 cm. 
 - McGraw-Hill series in marketing. .
<br/><br/> Includes index. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0070489424  (cased) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.