TY  - BOOK
AU  - Stanton,William J.
TI  - Fundamentals of marketing
SN  - 0070608814 (hardcover)
AV  - HF5415 STA 
PY  - 1978///
CY  - New York
PB  - McGraw-Hill
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -