Stanton, William J. <br/><br/>
Fundamentals of marketing / 
William J. Stanton. 
 - Fifth edition. 
 - New York :  McGraw-Hill,  ©1978. 
 - xvii, 636 pages  illustrations  25 cm. 
 - McGraw-Hill series in marketing. .
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0070608814 (hardcover) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415 STA