TY  - BOOK
AU  - Berkowitz, Eric N.
AU  - Kerin,Roger A.
AU  - Hartley,Steven W
TI  - Marketing
SN  - 9780256091823 (hardcover)
AV  - HF5415 BER 
PY  - 1992///
CY  - Homewood
PB  - Irwin
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -