Berkowitz, Eric N. <br/><br/>
Marketing / 
Eric N. Berkowitz ; Roger A Kerin ; Steven W Hartley ; William Rudelius. 
 - Third edition. 
 - Homewood :  Irwin,  ©1992. 
 - xxiv, 791 pages :  illustrations (some colour) ;  26 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780256091823 (hardcover) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415 BER