TY  - BOOK
AU  - Macrae,Chris
ED  - World Class Branding Network.
TI  - The brand chartering handbook: how brand organizations learn "living scripts" 
SN  - 0201877430 (hbk.)
PY  - 1996///
CY  - Harlow, Essex
PB  - Addison-Wesley
KW  - Brand name products
KW  - New products
KW  - Organizational effectiveness
KW  - Product management
N1  - Includes index; Includes bibliographical references:  p. 400-403
ER  -