00847nam a2200241 a 4500008004100000020002200041100001900063245015200082260004500234300002600279440002000305440004400325504005400369500002000423650002500443650001800468650003400486650002400520710003400544003000100578005001700579040000900596                                          a0201877430 (hbk.)1 aMacrae, Chris.14aThe brand chartering handbook :bhow brand organizations learn "living scripts" /cChris Macrae and co-workers of the world class branding network.  aHarlow, Essex :bAddison-Wesley,cc1996.  axii, 413 p. ;c24 cm. 4aThe EIU series. 4aThe Economist Intelligence Unit series.  aIncludes bibliographical references:  p. 400-403.  aIncludes index. 0aBrand name products. 0aNew products. 0aOrganizational effectiveness. 0aProduct management.  aWorld Class Branding Network.20230123133250.0  cNUST