Macrae, Chris. <br/><br/>
The brand chartering handbook :  how brand organizations learn "living scripts" / 
Chris Macrae and co-workers of the world class branding network. 
 - Harlow, Essex :  Addison-Wesley,  c1996. 
 - xii, 413 p. ;  24 cm. 
 - The EIU series. The Economist Intelligence Unit series. .
<br/><br/> Includes index. 
<br/><br/>Includes bibliographical references:  p. 400-403. 
<br/><br/><label>ISBN: </label>0201877430 (hbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products.<br/>New products.<br/>Organizational effectiveness.<br/>Product management.