Forsyth, Patrick. <br/><br/>
Marketing for non-marketing managers / 
Patrick Forsyth. 
 - London :  Institute of Management :  Pitman Publishing,  ©1993. 
 - xv, 176 p.ages:  illustrations ;  24 cm. 
<br/><br/>Includes index. 
<br/><br/><label>ISBN: </label>0273601415 (paperback) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415 FOR