TY  - BOOK
AU  - Roberts,Mary Lou
AU  - Berger,Paul D.
TI  - Direct marketing management
SN  - 013214784X (cased)
PY  - 1989///
CY  - Englewood Cliffs, NJ.
PB  - Prentice Hall
KW  - Direct marketing
N1  - Includes index; Includes bibliographical references
ER  -