Roberts, Mary Lou. <br/><br/>
Direct marketing management / 
Mary Lou Roberts, Paul D. Berger. 
 - Englewood Cliffs, NJ. :  Prentice Hall,  c1989. 
 - xxii, 501 p. :  ill. ;  25 cm. 
<br/><br/> Includes index. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>013214784X (cased) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Direct marketing.