01088nam a2200289 a 4500 OSt 20240227093527.0 0256083983 (paperback) NUST NUST eng NUST rda HF5415.13 McC McCarthy, E. Jerome (Edmund Jerome) Basic marketing : a managerial approach / E. Jerome McCarthy, William D. Perreault. Tenth, International student edition Homewood, IL. : Irwin, ©1990. xviii, 734 pages : colour illustration ; 27 cm. rdacontent text txt rdamedia unmediated n rdacarrier volume nc Irwin series in marketing. Includes bibliographical references. Marketing Management. Marketing United States Management. Export marketing Management. Perreault, William D. Author BOOKS HF MAC lcc Tenth, International student edition HF5415.13 0 145007 145007 0 0 LCC 0 0 NFIC MAIN MAIN GEN 2023-01-23 80.00 35 HF5415.13 McC 92003004899 2023-01-23 00:00:00 80.00 2023-01-23 BOOKS