TY  - BOOK
AU  - Keiser,Stephen K.
AU  - Lupul,Max
TI  - Marketing interaction: a decision game 
SN  - 0878140298 (paperback.)
AV  - HF5415 KEI 
PY  - 1977///
CY  - Tulsa
PB  - PPC Books
KW  - Marketing
KW  - Decision making
KW  - Management games
ER  -