Keiser, Stephen K. <br/><br/>
Marketing interaction :  a decision game / 
Stephen K. Keiser, Max E. Lupul. 
 - Tulsa :  PPC Books,  ©1977. 
 - x, 58 pages., [77] leaves :  illustration., forms ;  28 cm. 
 - The PPC marketing series. .
<br/><br/><label>ISBN: </label>0878140298 (paperback.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Decision making.<br/>Management games.
<br/><br/><label>LC Class. No.: </label>HF5415 KEI