TY  - BOOK
AU  - Swayne,Linda E.
AU  - Ginter,Peter M.
TI  - Cases in strategic marketing
SN  - 0131192310 (cased)
PY  - 1993///
CY  - Englewood Cliffs, N.J.
PB  - Prentice Hall
KW  - Marketing
KW  - Decision making
KW  - Case studies
KW  - Management
KW  - Business
N1  - Includes bibliographical references
ER  -