Cases in strategic marketing / 
edited by Linda E. Swayne, Peter M. Ginter. 
 - 2nd ed. 
 - Englewood Cliffs, N.J. :  Prentice Hall,  c1993. 
 - xxvii, 819 p. :  ill., maps ;  25 cm. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0131192310 (cased) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Decision making--Case studies.<br/>Marketing--Management--Case studies.
<br/><br/><label>Subjects--Index Terms: </label>Business  Marketing