TY  - BOOK
AU  - Semenik,Richard J.
AU  - Bamossy,Gary J.
TI  - Principles of marketing: a global perspective 
SN  - 0538817143 (cased)
PY  - 1995///
CY  - Cincinnati
PB  - South-Western College
KW  - Marketing
KW  - Management
N1  - Maps on lining papers; Includes index; Includes bibliographical references
ER  -