00813nam a2200253 a 4500 0538817143 (cased) MAIN HF5415.13 SEM Semenik, Richard J. Principles of marketing : a global perspective / Richard J. Semenik and Gary J. Bamossy. Cincinnati : South-Western College , 1995. xxii, 627 p. : ill. (some col.), maps ; 24 cm. Maps on lining papers. Includes bibliographical references. Includes index. Marketing Management. Bamossy, Gary J. .b10051739 02-05-12 17-04-03 20230123133225.0 NUST BOOKS HF5415.13 SEM 144897 144897 2023-01-23 00:00:00 56 HF5415.13 SEM 92003004907 80.00 2023-01-23 BOOKS 0 LCC 0 0 NFIC 0 MAIN MAIN GEN 2023-01-23 80.00