Semenik, Richard J. <br/><br/>
Principles of marketing :  a global perspective / 
Richard J. Semenik and Gary J. Bamossy. 
 - Cincinnati :  South-Western College ,  1995. 
 - xxii, 627 p. :  ill. (some col.), maps ;  24 cm. 
<br/><br/> Maps on lining papers.  Includes index. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0538817143 (cased) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.