Sterne, Jim. <br/><br/>
World Wide Web marketing :  integrating the Internet into your marketing strategy / 
Jim Sterne. 
 - New York :  Wiley,  c1995. 
 - xvii, 331 p. :  ill. ;  24 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0471128430 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet marketing.<br/>World Wide Web.<br/>Internet.