TY  - BOOK
AU  - O'Shaughnessy,John
TI  - Competitive marketing: a strategic approach 
SN  - 0415127866 (hbk.)
PY  - 1995///
CY  - London
PB  - Routledge
KW  - Marketing
KW  - Management
N1  - Includes index; Includes bibliographical references
ER  -