Competitive marketing
a strategic approach
O'Shaughnessy, John.
creator
text
London
Routledge
1995
3rd rev. and enlarged ed.
monographic
xiii, 749 p. ; 26 cm.
John O'Shaughnessy.
Includes index
Includes bibliographical references.
Marketing
Management
Marketing.
0415127866 (hbk.)
0415093171 (pbk.)
20230123133225.0