O'Shaughnessy, John. <br/><br/>
Competitive marketing :  a strategic approach / 
John O'Shaughnessy. 
 - 3rd rev. and enlarged ed. 
 - London :  Routledge,  1995. 
 - xiii, 749 p. ;  26 cm. 
<br/><br/> Includes index 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0415127866 (hbk.) 0415093171 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>Subjects--Index Terms: </label>Marketing.