TY  - BOOK
AU  - Needham,David
AU  - Dransfield,Robert
TI  - Marketing: everybody's business 
SN  - 0435450255 (paperback)
AV  - HF5415 NEE 
PY  - 1995///
CY  - Oxford
PB  - Heinemann Educational
KW  - Marketing
N1  - Includes index
ER  -