Needham, David. <br/><br/>
Marketing :  everybody's business :  covering European and international marketing/ 
Dave Needham, Rob Dransfield. 
 - Second edition. 
 - Oxford :  Heinemann Educational,  ©1995. 
 - ix, 290 pages :  illustrations ;  25 cm. 
<br/><br/>Includes index. 
<br/><br/><label>ISBN: </label>0435450255 (paperback) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415 NEE