TY  - BOOK
AU  - Hart,Norman A.
ED  - Chartered Institute of Marketing.
TI  - The Practice of advertising
SN  - 0750622393 (pbk.)
PY  - 1995///
CY  - London
PB  - Butterworth-Heinemann
KW  - Advertising
N1  - Includes index; Includes bibliographical references
ER  -