The
Practice of advertising
Hart, Norman A.
Chartered Institute of Marketing
text
London
Butterworth-Heinemann
1995
4th ed.
monographic
xxii, 287 p. : ill. ; 24 cm.
edited by Normam A. Hart.
Includes index.
Includes bibliographical references.
Advertising
The Marketing series professional development
0750622393 (pbk.)
20230123133203.0