The Practice of advertising / 
edited by Normam A. Hart. 
 - 4th ed. 
 - London :  Butterworth-Heinemann,  1995. 
 - xxii, 287 p. :  ill. ;  24 cm. 
 - The Marketing series professional development. .
<br/><br/> Includes index. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0750622393 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.