Jefkins, Frank. <br/><br/>
The secrets of successful direct response marketing / 
Frank Jefkins. 
 - Oxford :  Heinemann Professional,  1988. 
 - 205 pages :  illustrations. ;  23 cm. 
 - Secrets series. .
<br/><br/>Includes Index 
<br/><br/><label>ISBN: </label>0434908991 (hardback) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Direct marketing.
<br/><br/><label>LC Class. No.: </label>HF5415