TY  - BOOK
AU  - Ennew,Christine
AU  - Watkins,Trevor
AU  - Wright,Mike
TI  - Cases in marketing financial services
SN  - 0750606614 (paperback}
AV  - HF5415 CAS 
PY  - 1993///
CY  - Oxford
PB  - Butterworth-Heinemann on behalf of the Chartered Institute of Marketing
KW  - Financial services industry
KW  - Marketing
KW  - Case studies
N1  - Includes bibliographical references:  p. 280-285
ER  -