01010nam a2200265 a 4500 OSt 20240222145107.0 0750606614 (paperback} NUST NUST eng NUST rda HF5415 CAS Cases in marketing financial services / edited by Christine Ennew, Trevor Watkins and Mike Wright. Oxford : Butterworth-Heinemann on behalf of the Chartered Institute of Marketing, ©1993. vi, 288 pages. : illustrations. ; 24 cm. rdacontent text txt rdamedia unmediated n rdacarrier volume nc The Marketing series. Student. Includes bibliographical references: p. 280-285. Financial services industry Marketing Case studies. Ennew, Christine. Watkins, Trevor. Wright, Mike. BOOKS HF lcc HF5415 CAS CAS 0 143644 143644 0 0 LCC 0 0 NFIC MAIN MAIN GEN 2023-01-23 Book Aid International 72.00 13 HF5415 CAS 92003003967 2023-01-23 00:00:00 18373 72.00 2023-01-23 BOOKS Donation