Contemporary marketing / Louis E. Boone, David L. Kurtz. - Sixth edition - Chicago : Dryden Press, ©1989. - xxxix, 700, [57] pages. : colour. illustrations. ; 27 cm. - The Dryden Press series in marketing. .

Includes bibliographical references.

ISBN: 003022814X (hardback)

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 BOO