TY  - BOOK
AU  - Quelch,John A.
AU  - Farris,Paul
TI  - Cases in advertising and promotion management
SN  - 0256096899 (cased.)
PY  - 1991///
CY  - Homewood, IL
PB  - Irwin
KW  - Advertising
KW  - Case studies
KW  - Sales promotion
N1  - Includes index; Includes bibliographical references
ER  -