TY  - BOOK
AU  - Littler,Dale
AU  - Wilson,Dominic
TI  - Marketing strategy
SN  - 0750606622 (pbk.)
PY  - 1995///
CY  - Oxford
PB  - Butterworth-Heinemann
KW  - Marketing
KW  - Strategic planning
N1  - Includes index; Includes bibliographical references
ER  -