Marketing strategy / 
edited by Dale Littler and Dominic Wilson. 
 - Oxford :  Butterworth-Heinemann,  1995. 
 - viii, 389 p. :  ill. ;  24 cm. 
 - Management readers. .
<br/><br/> Includes index. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0750606622 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Strategic planning.