TY  - BOOK
AU  - Oldroyd,Michael
ED  - Chartered Institute of Marketing.
TI  - Sales and marketing environment 1998-99: CIM workbook, certificate syllabus 
SN  - 0750640367 (pbk.)
PY  - 1998///
CY  - Oxford
PB  - Butterworth-Heinemann on behalf of the Chartered Institute of Marketing
KW  - Marketing
KW  - Sales promotion
KW  - Problems, exercises, etc
N1  - Includes index
ER  -