TY  - BOOK
AU  - Needham, Dave
AU  - Dransfield,Rob
AU  - Guy,Phil
AU  - Shaw,Mark
TI  - Marketing for higher awards
SN  - 043545529X (paperback)
AV  - HF5415 NEE 
PY  - 1999///
CY  - Oxford
PB  - Heinemann Educational
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -