Needham, Dave <br/><br/>
Marketing for higher awards / 
Dave Needham, Rob Dransfield, Phil Guy and Mark Shaw. 
 - Oxford :  Heinemann Educational,  ©1999. 
 - iv, 380 pages :  illustrations ;  27 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>043545529X (paperback) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415 NEE