TY  - BOOK
AU  - Wilmshurst,John
ED  - CAM Foundation.
ED  - Institute of Marketing.
TI  - The fundamentals of advertising
SN  - 0750602503 (pbk.)
PY  - 1985///
CY  - London
PB  - Heinemann
KW  - Advertising
N1  - Includes index; Includes bibliographical references
ER  -