Wilmshurst, John. <br/><br/>
The fundamentals of advertising / 
John Wilmshurst. 
 - London :  Heinemann,  1985. 
 - xiv, 267 p. :  ill. ;  24 cm. 
<br/><br/> Includes index. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0750602503 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.