TY  - BOOK
AU  - Phillips,Chris
AU  - Doole,Isobel
AU  - Lowe,Robin
TI  - International marketing strategy: analysis, development, and implementation 
SN  - 0415089840
PY  - 1994///
CY  - London, New York
PB  - Routledge
KW  - Export marketing
KW  - Management
KW  - Case studies
KW  - International marketing
N1  - Includes index; Includes bibliographical references
ER  -